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How to Refer Family and Friends to Custom Built

March 17th, 2023 | 3 min read

By Michael Flory

Custom Built company truck

If you've recently worked with Custom Built to remodel your home, we want to take a moment to express our gratitude for the opportunity to serve you! 

It was an absolute pleasure to work with you and bring your vision to life, and we're thrilled when we hear that your experience with us was terrific.

At Custom Built, we're committed to providing our clients with an enjoyable and collaborative experience. We love clients who enjoy being involved in the design and remodeling process, and we take pride in our ability to bring our client's visions to life.

If you know a family member or friend who is planning their own home remodeling project and you want them to have the same quality experience, consider referring them to us. We’d love the opportunity to work with someone close to you!

We also know that we may not be the right company for every person looking for a remodeling contractor. In this article, you’ll learn who our ideal clients are, and how you can refer someone to us if you believe we would be a good fit for them.

Our ideal client

At Custom Built, we thrive on collaboration and believe that the best home remodeling projects result from a healthy partnership between us and our clients.

We seek out clients who are passionate about being involved in their design and remodeling process. We love working with people who have a vision for their project and are excited to share their ideas with us.

Other qualities we look for in a client include:

  • Being comfortable with our timelines for both the design and build phases, and understanding that high-quality work takes time
  • Being friendly, family-oriented people who appreciate the value of a welcoming, comfortable home environment
  • Being down-to-earth and easy to work with and approaching the remodeling process with a positive attitude
  • Wanting a full-service design and remodeling experience, and a team that can manage their project from start to finish

Above all, our ideal client is someone like you. If you had a terrific experience remodeling your home with us and you’re telling your friends about it, it is likely that we would be a good fit for them and that their experience with us would be enjoyable too.

How to refer family and friends to Custom Built

When you have a fantastic experience, you are eager to tell your friends and family about it. 

On our end, there's no better form of advertisement than word of mouth, and we always appreciate the opportunity to work with new clients who have been enthusiastically referred! 

There are several ways for your friends and family to get in contact with us.

Share our website and fill out a contact form

A good first step to referring your friends and family to Custom Built is sharing our website with them. This way, they can explore for themselves the full range of services we offer and view photos and testimonials of completed projects.

Custom Built main website page

Once your loved ones have had a chance to peruse our website, having them fill out a contact form is the best initial way for them to communicate with us about their project.

After they’ve filled out a contact form, we’ll reach out and schedule a time to talk over the phone. During this conversation, we’ll discuss details of their upcoming project and answer any questions they may have about our services.

To learn more about this conversation, and to help prepare your loved one, here is an article about that initial conversation. We have also prepared a video that provides the clear next steps in our remodeling process:


Reading our blog can be a great way for your friends and family to get a sense of the level of expertise and experience that we bring to the table. 

They'll be able to learn more about our approach to design and remodeling, as well as get some inspiration for their own projects. Plus, we are adding new articles all the time, so there's always something new to discover!

Custom Built Blog

Have them send an email directly to us

Or, if you want to make a proper introduction, you may email both your loved one and us in the same email so you can establish how you two know each other. While we have a contact link on our website, we always enjoy the personal connection our clients create through other means of communication.

Once we have been introduced to your friend or loved one, we’ll begin our process with them, the first steps to remodeling their home.

Give them the company’s number

Giving your friend or loved one your project development advisor’s number is another great way for them to get a hold of us. Connecting them with your advisor is a fast, effective, and personal introduction to our company. 

After making proper introductions, we’ll begin the steps to learn more about your friend and their project.

Next steps after referring your friends and family

Having the chance to make a positive impact in the lives of our clients is what drives us to do what we do. 

Trust that we will deliver the same 5-star experience you had to your loved ones is one of the most humbling and gracious things we can receive from our clients.

At Custom Built, we are dedicated to delivering a positive and collaborative experience to all our clients. We take great pleasure in working with individuals who actively participate in the design and remodeling process, and we're proud of our ability to transform our client’s dreams into reality.

Some information that your family or friends may be interested in include the following:

Michael Flory

Michael brings over 2 decades of building and remodeling experience to his position as the Owner and Visionary of Custom Built. Michael’s passion to make an impact on the home building industry has led him to serve for over ten years at the local and state Home Builders Association, culminating as President of the HBA of Michigan in 2020.